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Sephora and color expert Pantone are rolling out Sephora + Pantone Color IQ, a new foundation

August 31, 2012


• Sephora and color expert Pantone are rolling out Sephora + Pantone Color IQ, a new foundation matching service. Using Pantone’s color capture and measuring technology, the system scans the surface of the skin, assigns an official Pantone SkinTone number, and matches a scientifically precise foundation shade from Sephora’s 1,000 foundations, brands and formulas.

This exclusive service is currently available at Sephora 5 in New York City’s Times Square and the Powell Street shop in San Francisco.

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