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AkzoNobel, Corn Products Form Alliance

August 31, 2012

• AkzoNobel Global Personal Care, a business of AkzoNobel Surface Chemistry, has formed a strategic alliance with Corn Products International/National Starch. The alliance will position AkzoNobel as the global distributor of Corn Products’ line of functional, modified starches for hair care and skin care applications, excluding bar soap and dusting powders, according to the company.

According to Rob Asselin, VP and GM for AkzoNobel Global Personal Care, the alliance provides AkzoNobel a strong technology and innovation partner to achieve its growth ambitions across its three strategic pillars of hair styling, skin care, and cleansing and conditioning.

“This serves to further strengthen our position as one of the leading specialty solution providers in beauty care technologies,” he said.

The portfolio of functional starches that will be globally distributed in hair, sun and skin care Naviance Purity brand starches and Tapioca Pure Starch.
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