Cosmoprof North America Attendance Rises 9%
Published August 31, 2012
• Celebrating 10 years in Las Vegas, Cosmoprof North America this year boasted the highest attendance and participation, according to show organizers. The event, which was held at the Mandalay Bay Convention Center from July 22–24, featured 856 exhibiting companies to a sold out show floor along with more than 25,000 attendees, a 9% increase.
As in past years, CPNA attracted many new and innovative brands in addition to industry leaders such as Ahava, Conair, CND, Essie/L’Oreal Professional, Moroccan Oil, OPI Nail, Orly, Rusk, Schwarzkopf and Zotos International.
The International Buyer Program, sponsored by UNIPRO, the Italian Association of Cosmetic Industries, once again united buyers and sellers around the world with the resources, contacts, and data to build business partnerships. Beauty and cosmetic companies showcased their products and were offered the opportunity to have pre-scheduled appointments with a group of selected importers and distributors. Overall, 300 meetings were held between international buyers involving more than 150 exhibiting companies and 88 qualified international buyers, according to event organizers.
The 2012 Discover Beauty Award winner was Layla Cosmetics from Italy, which received its accolades at the Discover Beauty party at MIX in THEhotel at Mandalay Bay. Fusing together the latest technology and Italian fashion influence, Layla Cosmetics has been creating trend-setting and cutting-edge nail products from Milan for over 70 years.
Earlier this year, CPNA unveiled its first-ever Discover Beauty partnership with BeautySage.com, the new e-commerce site founded by Dr. Mehmet Oz and Dr. Michael Roizen. BeautySage.com will host an exclusive Discover Beauty pop-up store that will feature three Discover Beauty brands from this year’s lineup. These brands, which were also announced at the Discover Beauty party include, Marula – The Leakey Collection, Recipe for Men and Fairiche.
Another new initiative this year as a part of the Discover Beauty program was Spotlights, an exhibit space that showcased 19 small artisan labels that are a prime fit for high-end retail stores, boutiques, salons and spas, and was all abuzz with activity throughout the three days of the show, according to the show organizer.
Cosmoprof North America 2013 will take place July 14–16 at the Mandalay Bay Convention Center in Las Vegas.
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