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CoverGirl Gets Rockin’ with New Faces



Published August 31, 2012
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Pink is now a CoverGirl, signing a new deal with the P&G beauty brand.
• CoverGirl is rockin’ out, signing back-to-back deals with recording artists Pink and Janelle Monáe. Both women recently wrapped up their first print advertising campaign shoots with the P&G powerhouse beauty brand.

“Pink is a powerful and provocative role model, who has always been an advocate of individualism and making no apologies for who you are,” said Esi Eggleston Bracey, vice president and general manager, CoverGirl Cosmetics. “That combination of irreverence and integrity is exactly what the CoverGirl brand loves about her and identifies with. We have admired Pink’s art and her attitude for years! We love the energy and confidence that she radiates, and the fact that inside and out she’s as cool as she looks. She’s an awesome addition to our CoverGirl family.”

Monáe, once called a “different kind of diva” by Vogue, will make her CoverGirl debut in the September issue of that publication.

“Ever since Janelle made her electrifying arrival on the music scene, she has captured our imaginations, stirred our souls, and made us all move our feet,” said Eggleston.

More info: www.covergirl.com


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