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Online Coupon Hunting Habits

August 31, 2012

• Nearly half of US consumers—about 88.2 million—will use online coupons and codes during 2012, according to a recent analysis done by eMarketer, and by the end of 2013, 96.8 million US adults will have used such discounts.

88.2 million US consumers will use online coupons and codes this year, according to eMarketer.

In its Buy-havior Report, coupon search engine found that when consumers searched for online coupons and savings, 62% looked for store-centric deals, 24% for product-specific coupons, while only 14% search specifically for brand name product discounts online.

“Consumers are really creatures of habit when it comes to looking for coupons—they go where they know they can consistently find the best deals,” said Marc Braunstein, co-founder and CEO of “At, we make it easy for people to find these deals, regardless of what they are looking for, by showing them the best coupons from the widest variety of retailers and brands.”

Following toilet paper, “laundry detergent” was the next highest search, with 16,307 consumers looking for online savings.

Swiffer was the second most searched-for brand on the list. However it was far behind the most searched brand (Sony).

The study also found that 73% of consumers using used it between 7am and 6pm, regardless of the day of the week. Only 18% used it after 6pm.

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