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Road Trip! ICMAD Hosts 2012 CITY Trunk Show

August 31, 2012

• The Independent Cosmetic Manufacturers and Distributors (ICMAD) held its first CITY 2012 Beauty Trunk Show in August in New York City, Los Angeles and Las Vegas, featuring the winners of the 2012 Cosmetic Innovators of The Year (CITY) Awards.

The beauty trunk show gave the CITY Awards winners a platform to display their award-winning products at national retailers, including NewBeauty at Fred Segal, Ron Robinson Apothia, C.O. Bigelow, Henri Bendel New York and Skins 6|2. The CITY Beauty Trunk Show took place simultaneously at those retailers Aug. 21-28.

In addition, for the inaugural trunk show, ICMAD created a special unit for the winners so they can be available for purchase at stores and online at

The 2012 CITY Trunk Show beauty brands and products include IT Cosmetics’ Vitality Cheek Flush Anti-Aging Powder Blush Stain; Murad’s Rapid Age Spot & Pigment Lightening Serum; Dr. Dennis Gross Skincare’s Alpha Beta Glow Pad for Body; Lux Beauty Group/Royal Apothic’s Holland Park Eau De Parfum; Oribe’s Après Beach Wave and Shine Spray; NYX Cosmetics’s Haute Jersey Leopard Couture; Hevia MD Skin Care’s Hevia Skin Science Line, Dayna Decker ‘s Essence Wash & Lotion, Crafting Beauty’s It’s Me by Jacomo; Besame Cosmetics‘ Crimson Cream Rouge; Jack Black’s DIY Power Peel Multi-Acid Resurfacing Pads; and Swedish Skin Care’s Razor Burn Freedom for Women.

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