Breaking News

WWP Creates Complex Cap For Chocolate Toothpaste

August 31, 2012


• World Wide Packaging LLC. (WWP) has met innovation with elegance by housing the first “chocolate toothpaste.” The new Theodent, which successfully substitutes fluoride for a blend of minerals that includes cocoa bean extract, is offered in a sophisticated WWP tube whose angular shape and shallow depth afford a sleek yet professional appeal, according to the company. The head of the one-piece tube is triangular in shape, with dramatic hard edges punctuated by one of the most complex caps ever commercially produced.The cap includes a flexible plug.

Available at select Whole Foods Market locations, Theodent offers an alternative to consumers through a formula that relies on cocoa bean extracts. However, the toothpaste has a traditional mint taste as opposed to a chocolate flavor.

“An innovative product deserves an intriguing tube to help it stand out among its competitors,” said Jeffrey M. Hayet, executive vice president, global sales, WWP. “We are proud to be the packaging partner for such a creative and promising product.”

More info: www.wwpinc.com
blog comments powered by Disqus
  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Jam On It!

    Jam On It!

    Melissa Meisel, Associate Editor||September 19, 2016
    Jamberry sees success in artsy nail accessories.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • How Green Is Your Surfactant?

    How Green Is Your Surfactant?

    Tom Branna, Editorial Director ||September 1, 2016
    Suppliers offer a range of solutions to help household and personal care product formulators develop formulas

  • New Surfactants

    Tom Branna, Editorial Director ||September 1, 2016
    Here’s a list of new ingredients introduced by surfactant suppliers