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WWP Creates Complex Cap For Chocolate Toothpaste

August 31, 2012

• World Wide Packaging LLC. (WWP) has met innovation with elegance by housing the first “chocolate toothpaste.” The new Theodent, which successfully substitutes fluoride for a blend of minerals that includes cocoa bean extract, is offered in a sophisticated WWP tube whose angular shape and shallow depth afford a sleek yet professional appeal, according to the company. The head of the one-piece tube is triangular in shape, with dramatic hard edges punctuated by one of the most complex caps ever commercially produced.The cap includes a flexible plug.

Available at select Whole Foods Market locations, Theodent offers an alternative to consumers through a formula that relies on cocoa bean extracts. However, the toothpaste has a traditional mint taste as opposed to a chocolate flavor.

“An innovative product deserves an intriguing tube to help it stand out among its competitors,” said Jeffrey M. Hayet, executive vice president, global sales, WWP. “We are proud to be the packaging partner for such a creative and promising product.”

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