Breaking News

WWP Creates Complex Cap For Chocolate Toothpaste

August 31, 2012


• World Wide Packaging LLC. (WWP) has met innovation with elegance by housing the first “chocolate toothpaste.” The new Theodent, which successfully substitutes fluoride for a blend of minerals that includes cocoa bean extract, is offered in a sophisticated WWP tube whose angular shape and shallow depth afford a sleek yet professional appeal, according to the company. The head of the one-piece tube is triangular in shape, with dramatic hard edges punctuated by one of the most complex caps ever commercially produced.The cap includes a flexible plug.

Available at select Whole Foods Market locations, Theodent offers an alternative to consumers through a formula that relies on cocoa bean extracts. However, the toothpaste has a traditional mint taste as opposed to a chocolate flavor.

“An innovative product deserves an intriguing tube to help it stand out among its competitors,” said Jeffrey M. Hayet, executive vice president, global sales, WWP. “We are proud to be the packaging partner for such a creative and promising product.”

More info: www.wwpinc.com
blog comments powered by Disqus
  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Top 50

    The Top 50

    June 30, 2016
    A look at the biggest US companies in the global household and personal products industry.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.