Coty Beauty this month is rolling out Closer by Halle Berry, billed as a “blend of feminine and masculine notes, creating an intriguing scent that is as alluring for men as it is for women.”
According to Coty, master perfumer Jacques Cavallier perfectly married the opposing fragrance facets, enveloping the traditional masculine fougere accord with a luscious feminine blend of violet flowers and mimosa, one of the Hollywood star's favorite flowers. A rich, warm woodsy center is surrounded by delicate notes and a bubbly fresh ozonic top accord.
The result said Berry, "is modern, sexy, versatile, yet timeless. A woman should wear this whenever she wants to feel sexy."
The packaging design is also said to appeal to both sexes, according to Coty. Streamlined and modern, both the bottle and the carton are adorned with intricate lines that mimic the contours of the male and female body, and that curvature shows up on the prism-shaped bottle.
In the advertising campaign photographed by Alexei Hay and directed by Francis Lawrence, Berry plays with the same gender roles of her fragrance.