09.13.12
Most travelers know the routine: check in, head to the room and if you haven’t packed your own supply, be ready to wash-up with whatever brand of shampoo and soap is stocked in the bathroom. Conrad Hotels, however, is shaking up the amenities market up a bit by offering guests a choice of three distinct bath amenities lines.
Hotel guests at 20 Conrad properties will be offered Aromatherapy Associates, Shanghai Tang or Tara Smith Vegan Hair Care—tapping into three key trends in personal care marketing.
“For guests who find luxury in natural products, the Aromatherapy Associates amenities, for example, are based in natural ingredients, and feature essential oil ingredients like Rosemary, Lavender and Petitgrain.”
“The option to individually select your bath amenities from this diverse and indulgent lineup is another example of how Conrad Hotels and Resorts delivers luxury on your terms, like our pillow menu and bespoke martini offerings,” said John Vanderslice, global head of luxury and lifestyle brands at Hilton Worldwide. “It’s also a simple convenience that allows our guests to travel on their terms.”
The Aromatherapy Associates line, which is said to be centered on essential oils and active botanical extracts, will include Balance shampoo, Balance conditioner, Balance body lotion and Revive shower gel and body lotion.
Shanghai Tang—a fashion icon known as the ambassador of contemporary Chinese chic luxury products for the global market—will include Mandarin Tea shampoo, conditioner, lotion, shower gel and soap.
The Tara Smith Vegan Hair Care line will include Shine On shampoo & conditioner, Soften Up body lotion, Wash Up shower gel, and Clean Up bath soap.
Before arriving at a Conrad property, guests will receive a list of bath amenity options to help customize their experience, or they can make their selection upon arrival.
Conrad Hotels & Resorts is part of the Hilton global luxury hotel line.