Breaking News

A Look at the Leading Players in China

By Ally Dai, Happi China | September 28, 2012

A Look at the Leading Players in China

The strong growth momentum still held steady in China’s household and personal care market in 2011, despite the overall economy slowing down. Thanks to rising demands from urban cities and rural areas, China’s household and personal care market maintained a double-digit growth rate last year, and the retail sales of beauty and personal care product reached more than $15.8 billion, according to National Bureau of Statistics of China.

For China’s beauty and personal care market in 2011, the double-digit gain was mainly driven by prestige product sales. During this period, prestige beauty market grew 21%, with 23% growth in skin care and 17% growth in makeup. Mass beauty sales also grew, although at a slower rate than premium sales, according to Euromonitor International.

As always, the overall performance of multinational companies outpaced the local ones in terms of both market shares and sales revenues. According to Euromonitor’s top manufacturers in 2011, multinationals continued to lead beauty and personal care, with P&G, L’Oréal, Shiseido, Unilever and Amway holding the top five spots last year (see chart). Meanwhile, local companies made strong contributions to the market growth, with Shanghai Jahwa, Jala, Shanghai Inoherb and Carlsan recording robust double-digit growth.

Here we have a quick review of two local stars that operate their businesses primarily in China domestic market. By taking a holistic strategy to ensure product safety and maintain brand integrity, these local companies have achieved astonishing growth.

blog comments powered by Disqus
  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Top 50

    The Top 50

    June 30, 2016
    A look at the biggest US companies in the global household and personal products industry.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.