Breaking News

Boots Reboots No. 7 Skin Care

September 28, 2012


• UNITED KINGDOM: When you’ve got one of the most recognizable personal care brands in the world, it takes a bit of courage to rework something that works. And yet, that’s exactly what Boots is up to these days as it repackages and repositions its entire No7 skin care brand, adding new items and deleting underperforming SKUs. Overall, Boots will delete 27 SKUs and add 25.

The goal in all of this is to make the No. 7 brand as recognizable for American women as it is for their British counterparts, according to company executives, who note that the 77 year-old brand has been used by four generations of Brits.

Available in all Target doors since 2007 and Ulta since 2011, Boots products can today be found in more than 30 global markets, including Norway, France, Portugal and Spain.

blog comments powered by Disqus
  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Crowning Glory

    Crowning Glory

    Christine Esposito , Associate Editor||February 3, 2016
    Celebrity stylists and experts from leading hair care brands talk about the ingredients and formats driving the styling sector.

  • Electric Slide

    Electric Slide

    Melissa Meisel, Associate Editor||February 3, 2016
    Skin care devices bring anti-aging to the next level