Breaking News

Lysol Leads the Pack in Harris Poll

September 28, 2012



According to the 2012 Harris Poll EquiTrend study, Lysol all-purpose
cleaner ranked highest in brand equity in the household cleaner sector.
Here’s a look at more data from the category:
Brand Equity
Lysol All-Purpose Cleaner70.75
Clorox Clean-Up 70.24
Pine-Sol Household Cleaner 65.54
Spic and Span Household Cleaner 65.50
Murphy All-Purpose Cleaner 65.16
Pledge Multi-Surface Cleaner 64.91
Mr. Clean Multi-Purpose Cleaner 64.41
Formula 409 Household Cleaner 64.31 Source: 2012 Harris Poll EquiTrend
  • The Good, The Bad Can Get Ugly

    The Good, The Bad Can Get Ugly

    March 28, 2017
    If you are what you eat, you may really be in trouble!

  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?