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A La Roche-Posay and Vichy kiosk at Walgreens.

October 1, 2012


A La Roche-Posay and Vichy kiosk at Walgreens.
• La Roche-Posay and Vichy Laboratoires have expanded into select Walgreens locations. Both of the L’Oréal-owned dermatological skin care brands originated in France and were once available only in European pharmacies.

Walgreens plans to feature a unique kiosk concept at select Look Boutiques and other top beauty locations across the country. The kiosk will engage shoppers with a tablet experience that will offer information and advice about skin care. The tablet will help guide customer selection of products. The Dermatological Skincare experience also provides an educational component where users can tap into the brands’ skin care secrets or get dermatologist advice. In addition, customers can scan a product’s UPC code to instantly see the features, benefits and ingredient details.

Vichy Laboratoires will also offer French beauty secrets while La Roche-Posay will deliver board-certified dermatologist advice.

“Industry studies show that one out of two women in the US are using the wrong skin care product for their skin’s needs,” said Henric Sark, president, Active Cosmetics Division at L’Oreal. “One of the prime objectives of this collaboration with Walgreens is to improve the level of results and satisfaction by helping customers to make the right choice. To do this, we have worked together to provide advice and in-depth information, either through the trained beauty advisor or the interactive tablet, and also by offering products that can deliver the results, that are backed by science, proven effective and safe.”

According to Sark, this educational approach and the new merchandising concept show that “La Roche-Posay and Vichy Laboratoires are on the cutting edge of technology not just in skin care, but also in reinventing the skin care shopping experience.”

“We are always looking for ways to help our customers get, stay and live well and these L’Oréal brands are great examples of how we can provide new dermatological skin care brands in an exciting and innovative way,” said Joe Magnacca, Walgreens president of daily living and product solutions. “These brands are leaders in this area and when you fuse that with our products and beauty advisors, we are thrilled to help our customers feel good about their health and the selection and knowledge we can bring.”
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