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Doug Flutie for Dove Men+Care &bull

October 1, 2012


Doug Flutie for Dove Men+Care
• For the 2012 NCAA football season quarterbacks John Elway and Doug Flutie joined the Dove Men+Care “Journey to Comfort” campaign.

The Elway and Flutie “Journey to Comfort” video series showcase how they understand the importance of caring for themselves and others. Beginning September 1, their stories will air on college football programming throughout the season as part of Unilever’s multi-year NCAA Corporate Partnership, as well as DoveMenCare.com, Facebook.com/DoveMenCareUS, and www.youtube.com/dovemencareus.

In addition, a Dove Men+Care collaboration with Microsoft Xbox LIVE will also allow fans to view Elway and Flutie’s videos from the comfort of their “home field” on their personal gaming consoles.

“The Journey to Comfort campaign celebrates men in a positive way by depicting some of their most important life experiences, from professional achievements to raising a family,” said Rob Candelino, VP, Unilever skin care. “Dove Men+Care is committed to representing men authentically, and sharing off-the-field milestones from sports icons like Elway and Flutie helps redefine what it means for a man to be a champion.”

Elway and Flutie join an all-star roster of athletes who have appeared in past “Journey to Comfort” videos, including Drew Brees, Albert Pujols, Joe Girardi, Andy Pettitte, Magic Johnson, John Thompson III, Bobby Hurley, Stewart Cink, Davis Love III, Kirk Herbstreit, Shaquille O’Neal, Steve Nash and Tom Izzo.

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