Breaking News

Doug Flutie for Dove Men+Care &bull

October 1, 2012


Doug Flutie for Dove Men+Care
• For the 2012 NCAA football season quarterbacks John Elway and Doug Flutie joined the Dove Men+Care “Journey to Comfort” campaign.

The Elway and Flutie “Journey to Comfort” video series showcase how they understand the importance of caring for themselves and others. Beginning September 1, their stories will air on college football programming throughout the season as part of Unilever’s multi-year NCAA Corporate Partnership, as well as DoveMenCare.com, Facebook.com/DoveMenCareUS, and www.youtube.com/dovemencareus.

In addition, a Dove Men+Care collaboration with Microsoft Xbox LIVE will also allow fans to view Elway and Flutie’s videos from the comfort of their “home field” on their personal gaming consoles.

“The Journey to Comfort campaign celebrates men in a positive way by depicting some of their most important life experiences, from professional achievements to raising a family,” said Rob Candelino, VP, Unilever skin care. “Dove Men+Care is committed to representing men authentically, and sharing off-the-field milestones from sports icons like Elway and Flutie helps redefine what it means for a man to be a champion.”

Elway and Flutie join an all-star roster of athletes who have appeared in past “Journey to Comfort” videos, including Drew Brees, Albert Pujols, Joe Girardi, Andy Pettitte, Magic Johnson, John Thompson III, Bobby Hurley, Stewart Cink, Davis Love III, Kirk Herbstreit, Shaquille O’Neal, Steve Nash and Tom Izzo.
  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.