Breaking News

Axe has teamed up with Emmy nominee Max Greenfield for a six-episode web series that builds on

October 1, 2012


• Axe has teamed up with Emmy nominee Max Greenfield for a six-episode web series that builds on its Axe “Susan Glenn” campaign. The name Susan Glenn–created by AXE–is a pseudonym that represents the special girl in a guy’s life he hasn’t had the confidence to approach. The “New Girl” actor wrote, directed and stars in the series “Finding Susan Glenn,” which follows Max’s character as he develops the courage to interact with his “Susan Glenn.”
blog comments powered by Disqus
  • What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 24, 2016
    Euromonitor weighs in on the implications for consumer product companies.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • To The Max

    To The Max

    Melissa Meisel, Associate Editor||June 20, 2016
    Velvet 59 is on the rise at locations like Ricky’s NYC.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.