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Jack Black isn’t the only brand going for the end zone this football season. To instill

October 1, 2012


• Jack Black isn’t the only brand going for the end zone this football season. To instill a championship mentality in NFL fans this season, Old Spice also has an NFL marketing campaign centered on the Old Spice Champion scent lineup featuring Green Bay Packers wide receiver Greg Jennings. Jennings is as the brand’s newest Old Spice Guy, and as such will appear in a series of TV and print advertisements showcasing the countless ways that Old Spice Champion and “Believing in Your Smellf” can help guys overcome adversity and win on and off the football field.

Developed with Portland-based advertising agency Wieden+Kennedy, Old Spice’s “Believe in Your Smellf” NFL campaign features a total of seven TV advertisements. The ads will also live on Old Spice’s social media channels on Facebook (Facebook.com/OldSpice) and YouTube (YouTube.com/OldSpice).
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