Breaking News

Jack Black isn’t the only brand going for the end zone this football season. To instill

October 1, 2012


• Jack Black isn’t the only brand going for the end zone this football season. To instill a championship mentality in NFL fans this season, Old Spice also has an NFL marketing campaign centered on the Old Spice Champion scent lineup featuring Green Bay Packers wide receiver Greg Jennings. Jennings is as the brand’s newest Old Spice Guy, and as such will appear in a series of TV and print advertisements showcasing the countless ways that Old Spice Champion and “Believing in Your Smellf” can help guys overcome adversity and win on and off the football field.

Developed with Portland-based advertising agency Wieden+Kennedy, Old Spice’s “Believe in Your Smellf” NFL campaign features a total of seven TV advertisements. The ads will also live on Old Spice’s social media channels on Facebook (Facebook.com/OldSpice) and YouTube (YouTube.com/OldSpice).
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017