• Mary Kay Inc. has announced a five-year, $500,000 commitment as the lead corporate supporter for the Lost Pines Forest Recovery Campaign.
“The Lost Pines Forest Recovery Campaign is about bringing life back to Central Texas,” said Dan Lambe, the Arbor Day Foundation’s VP of programs. “These trees are part of the long and important history of the people and land of this state. Financial support from individuals, private foundations and corporate sponsors—like the generous support from Mary Kay—is critical for the success of this multi-year recovery effort to preserve our Texas heritage.”
The Arbor Day Foundation is leading the fundraising campaign to support the Texas Parks and Wildlife Department and the Texas Forest Service’s efforts to plant more than four million trees on public and private land, helping to restore the damage caused by the most destructive wildfire in Texas history.
The September 2011 fire destroyed more homes than any other in state history, and it raged through 95% of 6,600-acre Bastrop State Park, as well as surrounding private forestlands. The forest recovery campaign, expected to cost more than $4 million, aims to plant native loblolly pine seedlings on approximately 16,000 burned acres equaling 2 million trees in the state park and another 2 million on surrounding private land.
Mary Kay’s support of the Lost Pines Forest Recovery Campaign builds on a 5-year history with the Arbor Day Foundation and U.S. Forest Service that, as part of Mary Kay’s Pink Doing Greenprogram, has planted more than 400,000 trees in National Forests throughout California, Colorado, Michigan and Montana.
As part of a unique “take back” program, Mary Kay plans to fulfill its commitment by activating consumers and Mary Kay Independent Beauty Consultants to recycle some of their Mary Kay packaging. For every 10 flip top caps or color refill cases returned to Mary Kay for recycling, the company will plant a tree up to its 500,000-tree pledge.