• Sun Products’ All and Snuggle brands have signed a multi-year, exclusive partnership as the official laundry products sponsor of Little League Baseball and Softball.
Starting in spring 2013, the All and Snuggle Little League sponsorship will include exciting nationwide programs to engage retailers and consumers in fun, Little League style promotional activities.
“For Little Leaguers there is nothing that beats the excitement of sliding safely into home base, but for mom that means needing to have laundry care products that lift out those tough stains and keep her kids looking good for the next game,” said Ed Vlacich, EVP, national brands for The Sun Products Corporation. “All and Snuggle are proud to partner with Little League Baseball and Softball to celebrate America’s favorite pastime as the official laundry products sponsor of Little League.”
Nearly 2.5 million participants play 10,000 baseball and softball games every year.