• Tom’s of Maine is partnering with recycling and upcycling firm TerraCycle on the Tom’s of Maine Natural Care Brigade, a free collection program that enables consumers to keep packaging from all Tom’s of Maine products— and other brands—out of landfills.
The Tom’s of Maine Natural Care Brigade accepts toothpaste tubes and caps, mouthwash bottles and caps, deodorant/antiperspirant containers, plastic soap wrappers and floss containers, regardless of brand. For each piece of packaging collected and sent in, the collector earns points that can be put toward charity gifts or converted to cash and paid to any school or non-profit organization. Any individual, family, group or school can join for free at TerraCycle.com and all shipping costs are pre-paid.
In connection with the launch, the company has announced the Tom’s of Maine Less in Landfills Sweepstakes, through which Brigade participants can earn $1,000 for the non-profit or school of their choice.
Through the Less in Landfills Sweepstakes, Tom’s of Maine Natural Care Brigade leaders have up to three chances to earn even more money for their school or charity. Each shipment from a Brigade location received before Nov. 30, 2012, will count as an entry into the sweepstakes to win $1,000, with a maximum three entries per Brigade location.