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Blyth To Issue IPO for ViSalus



Published August 16, 2012
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Blyth, Inc., owner of direct selling fitness and weight management company ViSalus, has filed a registration statement on Form S-1 with the US Securities and Exchange Commission for a potential initial public offering (IPO) of its Class A common stock. The registration statement has been filed by FVA Ventures, Inc., which will be renamed ViSalus, Inc. in connection with the IPO.


Following the IPO, Blyth will continue to own over 50% of ViSalus' common stock. The number of shares to be offered and the price range for the offering have not yet been determined.A portion of the shares to be offered in the IPO will be issued and sold by ViSalus, and a portion will be sold by certain stockholders of ViSalus.
A registration statement relating to these securities has been filed with the Securities and Exchange Commission, and is available on the SEC's website at www.sec.gov, but has not yet become effective.


In other news, ViSalus made some recent personnel changes. The company appointed Todd Goergen as chief strategy officer and Tyler P. Schuessler as chief administrative officer.


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