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PG To Roll Out Olay CC Creams



Published October 1, 2012
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P&G To Roll Out Olay CC Creams

• As a leader in skin care with an eye for emerging trends, Olay is bringing the first-ever mass market CC line of products to the US beginning this month. CC (Color & Correct) creams have started to emerge in Asia as a new category and are designed for women who love BB creams for their ability to provide a quick, flawless finish but are seeking skin care solutions that deliver long-term benefits, according to the company.

The Olay Total Effects CC Tone Correcting Line treats seven signs of aging, while also providing immediate color correction with tinted formulas that include UV protection or tone correction over time. The multiple, must-have instant and long-term benefits leave skin luminous and even-toned with the reduced appearance of discolorations, fine lines and wrinkles, according to the company.

Olay Total Effects CC Tone Correcting UV Moisturizers include the Olay-exclusive Essential Glucosamine Complex, containing N-acetyl glucosamine and niacinamide.

Olay Total Effects CC Tone Correcting Line will be available in October 2012 for a suggested retail price of $21.50 each where Olay products are sold.

More info: www.olay.com

Method Unveils New Fabric Softener
• Method has launched a new dryer-activated fabric softener spray, which is billed as the first of its kind. The plant-based, ultra-concentrated formula has a custom-dosing format that delivers static control, softness and fragrance through the load. Four sprays are equal to one dryer sheet, according to the company. Scents include Fresh Air and Lavender Lilac, which complement laundry detergent fragrances from the company.

More info: www.methodhome.com










Retamax Is New at ZO Skin Health
• ZO Skin Health is rolling out ZO Medical’s Retamax, a new active vitamin A micro emulsion that helps reverse the signs of aging and acne skin. Formulated with potent retinol (1.0%) blended with plant stem cell antioxidants and biomimetic proteins in an exclusively designed micronized emulsion system, Retamax aids in skin rejuvenation by triggering the natural formation of collagen and encouraging the restoration of the skin barrier function by up-regulating the production of hyaluronic acid.

The biocellular antioxidant system serves to block free radical damage, helps protect vulnerable cellular DNA, and addresses the root cause initiators of future skin aging.

More info: www.zoskinhealth.com

Coty’s Adidas Personal Care Stocked at Walmart
• Coty is rolling out the new adidas personal care for men collection, a range of sleekly packaged deodorants, body washes, antiperspirants and body sprays, available exclusively at Walmart. The products come in several scents options including Extra Fresh, Active Start, Deep Energy, Ice Dive and Pure Game.

More info: www.coty.com


TwinLuxe Adds Anti-Aging SPF Moisturizer
• TwinLuxe has added a new anti-aging SPF moisturizer. Infused with new technology stem cells and high levels of antioxidants, this advanced anti-aging face SPF 40 moisturizing treatment helps build new skin cells and minimizes damage to older cells. It provides complete broad spectrum PA+++ protection from UVA/UVB sun rays, and also reduces visible signs of fine lines and wrinkles, especially around crow’s feet eye area, according to the company. Active ingredients include avobenzone, homosalate, octinoxate and octisalate.

More info: www.twinluxe.com

Crafting Beauty Is Now Stateside
• After a successful launch of Matriskin in Europe and a growing cult following in the US, Crafting Beauty signed an exclusive distribution deal for the brand in the US and Canada. The first Matriskin collection was presented at the Elements Showcase this summer. It ranges from a foaming cleanser to high-performance cream.

More info: www.craftingbeauty.com

New Laundry Innovations from Betco
• Betco Corporation debuted the newest addition to its Symplicity Laundry Program—Symplicity Built Detergent Ultra 225. According to the company, the product sets the latest standard in innovative cleaning technology by combining detergency with alkalinity, which eliminates the need for additional alkalinity builders.

More info: www.betco.com

Carmex Debuts Matte Lip Conditioner and Pomegranate SPF-Infused Formulation
• New Carmex Lip Conditioner from Carma Laboratories ($1.99) offers creamy, lightweight conditioning that imparts luxurious moisture and protection, according to the company, which is celebrating its 75th anniversary.

Think of it like lotion for lips with a creamy orange flavor made from real oranges, according to the company. The silky smooth finish won’t leave lips feeling waxy or unpleasantly sticky. The quick-penetrating formula is a custom blend of 13 moisturizing ingredients (including aloe butter, cocoa butter, lanolin and vitamin E) that condition lips to maintain a healthy, supple look and feel.

Carmex is also expanding its Ultra Smooth Lip Balm ($1.59) collection with a Pomegranate variation.
Featuring broad spectrum SPF 15, this water-resistant formulation also includes vitamin E and aloe.

More info: www.mycarmex.com

OPI Goes for Gold
• OPI has crafted a decadent holiday treat—complete with a dash of luxury, a sprinkle of fashion and a touch of intrigue—to celebrate James Bond’s Golden Anniversary with the introduction of 18-karat gold leaf topcoat The Man with the Golden Gun. This luminous, rich topcoat adds an additional layer of chic gold leaf texture whether painted over completely dry OPI nail lacquer or directly to the nail itself, according to the company.

Inspired by the world of 007, this real 18-karat gold topcoat comes packaged in a special limited edition collectable gold bottle.

More info: www.opi.com






M∙A∙C Debuts Marilyn Monroe Collection

• The latest limited edition range from M∙A∙C is Marilyn Monroe, a color collection that channels the legend’s sex appeal in shades and formulas meticulously Marilyn, according to the company. Lipsticks in rapturous reds, a gleaming Dazzleglass, False Lashes in Extreme Black and shimmering metallic eyeshadows round out the mix.

More info: www.maccosmetics.com

New Collection by Aaron De Mey at Lancôme
• Makeup artist Aaron De Mey continues the story of Trésor Midnight Rose with a sophisticated makeup collection inspired by Lancôme ambassadress Emma Watson. The Midnight Roses color collection ($15-$39) is made up of purple hues and matte textures that bring a touch of seduction and glamour to the upcoming fall season.

More info: www.lancome.com


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