• As a leader in skin care with an eye for emerging trends, Olay is bringing the first-ever mass market CC line of products to the US beginning this month. CC (Color & Correct) creams have started to emerge in Asia as a new category and are designed for women who love BB creams for their ability to provide a quick, flawless finish but are seeking skin care solutions that deliver long-term benefits, according to the company.
The Olay Total Effects CC Tone Correcting Line treats seven signs of aging, while also providing immediate color correction with tinted formulas that include UV protection or tone correction over time. The multiple, must-have instant and long-term benefits leave skin luminous and even-toned with the reduced appearance of discolorations, fine lines and wrinkles, according to the company.
Olay Total Effects CC Tone Correcting UV Moisturizers include the Olay-exclusive Essential Glucosamine Complex, containing N-acetyl glucosamine and niacinamide.
Olay Total Effects CC Tone Correcting Line will be available in October 2012 for a suggested retail price of $21.50 each where Olay products are sold.
More info: www.olay.com
Method Unveils New Fabric Softener
More info: www.methodhome.com
Retamax Is New at ZO Skin Health
The biocellular antioxidant system serves to block free radical damage, helps protect vulnerable cellular DNA, and addresses the root cause initiators of future skin aging.
More info: www.zoskinhealth.com
Coty’s Adidas Personal Care Stocked at Walmart
More info: www.coty.com
TwinLuxe Adds Anti-Aging SPF Moisturizer
More info: www.twinluxe.com
Crafting Beauty Is Now Stateside
• After a successful launch of Matriskin in Europe and a growing cult following in the US, Crafting Beauty signed an exclusive distribution deal for the brand in the US and Canada. The first Matriskin collection was presented at the Elements Showcase this summer. It ranges from a foaming cleanser to high-performance cream.
More info: www.craftingbeauty.com
New Laundry Innovations from Betco
• Betco Corporation debuted the newest addition to its Symplicity Laundry Program—Symplicity Built Detergent Ultra 225. According to the company, the product sets the latest standard in innovative cleaning technology by combining detergency with alkalinity, which eliminates the need for additional alkalinity builders.
More info: www.betco.com
Carmex Debuts Matte Lip Conditioner and Pomegranate SPF-Infused Formulation
Think of it like lotion for lips with a creamy orange flavor made from real oranges, according to the company. The silky smooth finish won’t leave lips feeling waxy or unpleasantly sticky. The quick-penetrating formula is a custom blend of 13 moisturizing ingredients (including aloe butter, cocoa butter, lanolin and vitamin E) that condition lips to maintain a healthy, supple look and feel.
Carmex is also expanding its Ultra Smooth Lip Balm ($1.59) collection with a Pomegranate variation.
Featuring broad spectrum SPF 15, this water-resistant formulation also includes vitamin E and aloe.
More info: www.mycarmex.com
OPI Goes for Gold
Inspired by the world of 007, this real 18-karat gold topcoat comes packaged in a special limited edition collectable gold bottle.
More info: www.opi.com
M∙A∙C Debuts Marilyn Monroe Collection
More info: www.maccosmetics.com
New Collection by Aaron De Mey at Lancôme
More info: www.lancome.com