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SC Johnson Gets Kids Ready for Back To School



Published October 1, 2012
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SC Johnson Gets Kids Ready for Back To School


SC Johnson’s director of global community affairs Greg Anderegg talks with a child at the Mayor’s Back-to-School Stay-in-School Festival at which the company provides free backpacks to more than 3,000 students.
• Students in Racine, WI traditionally gear up for the coming school year at the Mayor’s Back-to-School Stay-in-School Festival, and for the third year in a row, SC Johnson was the major sponsor of the 10th annual free backpack giveaway. The program gives students a free backpack filled with age-appropriate school supplies.

Nearly 150 volunteers were on hand to fill more than 3,000 backpacks with supplies prior to the event and to distribute them to students at the festival. No student is turned away; if supplies run out, backpacks are provided following the event.

“The first day of school is such an exciting moment for each child,” said Fisk Johnson, chairman and CEO of SC Johnson. “We’re happy to participate in the annual event, alongside our community partners, to ensure Racine’s students have the tools they need for a strong start to the school year.”

• Woolite took on New York Fashion Week with a pop-up shop in the SoHo section of New York City. The boutique, which opened Sept. 6, featured the latest fashions and following the brand’s campaign slogan—”WooliteWashed. Clothes look like new, longer”—each item showcased was washed in Woolite so that consumers could experience the product’s benefits.

“Since Woolite launched in 1952, we have grown with generations of consumers through honoring our brand promise,” said Laurent Faracci, general manager of Reckitt Benckiser USA, the parent company of Woolite. “The WooliteWashed Boutique is a testament to how strongly we believe in our product. We understand the deep emotional connection that consumers have with their wardrobes, and we want to show them in dramatic fashion how Woolite can help keep that love alive.”

The brand was dovetailing a focus on its machine wash detergents with a fall-launching media campaign. The WooliteWashed advertising was infused into the boutique via interactive elements and social media initiatives that reinforced the importance of the brand’s clothing preservation mantra, “Make True Love Last.”

Consumers were able to purchase limited-edition garments and accessories, also pre-washed in Woolite, from five notable designers, including Dannijo, Felix Rey, LNA, Laundry by Shelli Segal and Timo Weiland. All of the proceeds were donated to Save the Children, a non-profit creating lasting change in the lives of children in need in the US and around the world.

• Jack Black is bringing high-performance skin care to eight NFL teams including the Dallas Cowboys, Washington Redskins, New York Jets, Chicago Bears, Green Bay Packers, San Francisco 49ers, Seattle Seahawks and the Buffalo Bills, as the brand will stock its facial and body products in their locker rooms.

The company will also provide team-branded products for fans attending home games via in-suite amenities and sampling throughout stadiums.

“We are thrilled to expand our partnership with some of the nation’s top football franchises and provide both athletes and fans exclusive experiences with Jack Black,” said Patricia Finn, VP-marketing at Jack Black. “Our goal is to help aid players’ recovery post-game and give fans the chance to experience Jack Black products.”

• Jack Black isn’t the only brand going for the end zone this football season. To instill a championship mentality in NFL fans this season, Old Spice also has an NFL marketing campaign centered on the Old Spice Champion scent lineup featuring Green Bay Packers wide receiver Greg Jennings. Jennings is as the brand’s newest Old Spice Guy, and as such will appear in a series of TV and print advertisements showcasing the countless ways that Old Spice Champion and “Believing in Your Smellf” can help guys overcome adversity and win on and off the football field.

Developed with Portland-based advertising agency Wieden+Kennedy, Old Spice’s “Believe in Your Smellf” NFL campaign features a total of seven TV advertisements. The ads will also live on Old Spice’s social media channels on Facebook (Facebook.com/OldSpice) and YouTube (YouTube.com/OldSpice).

• Happy 80th birthday, Mrs. Meyers! The home and personal care brand Mrs. Meyer’s Clean Day recently wished a happy 80th birthday to its namesake, Mrs. Thelma A. Meyer, with a limited edition Peony hand care set ($6.99) Meyer’s oldest daughter Monica Nassif founded the company with her mother, an Iowa homemaker and mother of nine (and grandmother of 22).

More info: www.mrsmeyers.com

Rulon Gardner is Wisk’s “sweat ambassador.”
• US gold and bronze medal Greco-Roman wrestler and NBC television analyst Rulon Gardner knows all about sweaty laundry. At 300 pounds, he loses six to ten pounds of sweat during each workout and throughout his lifetime he has endured excessive loads of “tough to clean” laundry, making him a perfect pick as Wisk Deep Clean’s first “sweat ambassador.”

“We are pleased to appoint Rulon our first official Sweat Ambassador. His desire and drive for Top Performance on and off the mat make him a perfect fit for Wisk Deep Clean,” said Lora Van Velsor, director of marketing at Wisk. “We are also proud to be the brand of choice for many years for his mother, Virginia, who raised Rulon and his eight brothers and sisters on a farm and has done endless loads of laundry.”

Gardner’s victory in 2000 over the undefeated three-time gold medalist and nine-time World Champion, Alexander Karelin of Russia, is known around the world as “The Miracle on the Mat.”
Earlier this year, the 40 year old attempted a comeback to compete for the US in London this summer. Although Gardner missed making the squad, he continued to help his fellow teammates prepare for London by training with them in Colorado Springs throughout the spring and summer.

A La Roche-Posay and Vichy kiosk at Walgreens.
• La Roche-Posay and Vichy Laboratoires have expanded into select Walgreens locations. Both of the L’Oréal-owned dermatological skin care brands originated in France and were once available only in European pharmacies.

Walgreens plans to feature a unique kiosk concept at select Look Boutiques and other top beauty locations across the country. The kiosk will engage shoppers with a tablet experience that will offer information and advice about skin care. The tablet will help guide customer selection of products. The Dermatological Skincare experience also provides an educational component where users can tap into the brands’ skin care secrets or get dermatologist advice. In addition, customers can scan a product’s UPC code to instantly see the features, benefits and ingredient details.

Vichy Laboratoires will also offer French beauty secrets while La Roche-Posay will deliver board-certified dermatologist advice.

“Industry studies show that one out of two women in the US are using the wrong skin care product for their skin’s needs,” said Henric Sark, president, Active Cosmetics Division at L’Oreal. “One of the prime objectives of this collaboration with Walgreens is to improve the level of results and satisfaction by helping customers to make the right choice. To do this, we have worked together to provide advice and in-depth information, either through the trained beauty advisor or the interactive tablet, and also by offering products that can deliver the results, that are backed by science, proven effective and safe.”

According to Sark, this educational approach and the new merchandising concept show that “La Roche-Posay and Vichy Laboratoires are on the cutting edge of technology not just in skin care, but also in reinventing the skin care shopping experience.”

“We are always looking for ways to help our customers get, stay and live well and these L’Oréal brands are great examples of how we can provide new dermatological skin care brands in an exciting and innovative way,” said Joe Magnacca, Walgreens president of daily living and product solutions. “These brands are leaders in this area and when you fuse that with our products and beauty advisors, we are thrilled to help our customers feel good about their health and the selection and knowledge we can bring.”

• The Fergie by Wet n Wild Nail Color Collection is now at mass-market retailers across the US. The collection of 24 shades was developed in partnership with the global superstar, who named each shade. They include Fergalicious, Grammy Gold and Tonight’s Gonna Be A Good Night and range from red-carpet glam to funky and hip, to embody the star’s experimental style, according to the company. The collection is priced at $3.49 per shade.

• Sun Products’ All and Snuggle brands have signed a multi-year, exclusive partnership as the official laundry products sponsor of Little League Baseball and Softball.

Starting in spring 2013, the All and Snuggle Little League sponsorship will include exciting nationwide programs to engage retailers and consumers in fun, Little League style promotional activities.

“For Little Leaguers there is nothing that beats the excitement of sliding safely into home base, but for mom that means needing to have laundry care products that lift out those tough stains and keep her kids looking good for the next game,” said Ed Vlacich, EVP, national brands for The Sun Products Corporation. “All and Snuggle are proud to partner with Little League Baseball and Softball to celebrate America’s favorite pastime as the official laundry products sponsor of Little League.”

Nearly 2.5 million participants play 10,000 baseball and softball games every year.

• Mary Kay Inc. has announced a five-year, $500,000 commitment as the lead corporate supporter for the Lost Pines Forest Recovery Campaign.

“The Lost Pines Forest Recovery Campaign is about bringing life back to Central Texas,” said Dan Lambe, the Arbor Day Foundation’s VP of programs. “These trees are part of the long and important history of the people and land of this state. Financial support from individuals, private foundations and corporate sponsors—like the generous support from Mary Kay—is critical for the success of this multi-year recovery effort to preserve our Texas heritage.”

The Arbor Day Foundation is leading the fundraising campaign to support the Texas Parks and Wildlife Department and the Texas Forest Service’s efforts to plant more than four million trees on public and private land, helping to restore the damage caused by the most destructive wildfire in Texas history.

The September 2011 fire destroyed more homes than any other in state history, and it raged through 95% of 6,600-acre Bastrop State Park, as well as surrounding private forestlands. The forest recovery campaign, expected to cost more than $4 million, aims to plant native loblolly pine seedlings on approximately 16,000 burned acres equaling 2 million trees in the state park and another 2 million on surrounding private land.

Mary Kay’s support of the Lost Pines Forest Recovery Campaign builds on a 5-year history with the Arbor Day Foundation and U.S. Forest Service that, as part of Mary Kay’s Pink Doing Greenprogram, has planted more than 400,000 trees in National Forests throughout California, Colorado, Michigan and Montana.

As part of a unique “take back” program, Mary Kay plans to fulfill its commitment by activating consumers and Mary Kay Independent Beauty Consultants to recycle some of their Mary Kay packaging. For every 10 flip top caps or color refill cases returned to Mary Kay for recycling, the company will plant a tree up to its 500,000-tree pledge.

• A group of employees of The Clorox Company has joined together to send a message of hope to gay, lesbian, bisexual and transgender (GLBT) youth, who studies show are disproportionately impacted by bullying and suicide.

The employees produced a video in support of the It Gets Better Project, a worldwide movement to show young GLBT people the levels of happiness and acceptance they can reach by persevering through their teen years.

“No one should have to endure bullying and violence,” said SVP-chief innovation officer Wayne Delker, who serves as executive sponsor of Clorox Pride, the employee resource group (ERG) for GLBT employees and their advocates. “This video is a message of hope from Clorox employees who are living proof that, as tough as life may seem at times, it really does get better. One day you’ll be able to say, ‘My life is amazing, and I wouldn’t change who I am for anything.’”

Clorox actively supports and advocates for workplace equality for GLBT people. The company has fully inclusive equal-employment policies and provides equal-employment benefits. Clorox has earned a 100% score for the past six consecutive years on the Human Rights Campaign’s Corporate Equality Index. Clorox is one of only three consumer goods companies to retain its perfect score, earning the distinction of being named one of the “Best Places to Work for GLBT Equality.

Earlier this year, Tom Johnson, Clorox VP-global business services, was named president of the board of directors of Out & Equal Workplace Advocates, a national nonprofit organization committed to ending employment discrimination for GLBT employees. Last year, Clorox Pride received the 2010 ERG of the Year award from Out & Equal Workplace Advocates.

Doug Flutie for Dove Men+Care
• For the 2012 NCAA football season quarterbacks John Elway and Doug Flutie joined the Dove Men+Care “Journey to Comfort” campaign.

The Elway and Flutie “Journey to Comfort” video series showcase how they understand the importance of caring for themselves and others. Beginning September 1, their stories will air on college football programming throughout the season as part of Unilever’s multi-year NCAA Corporate Partnership, as well as DoveMenCare.com, Facebook.com/DoveMenCareUS, and www.youtube.com/dovemencareus.

In addition, a Dove Men+Care collaboration with Microsoft Xbox LIVE will also allow fans to view Elway and Flutie’s videos from the comfort of their “home field” on their personal gaming consoles.

“The Journey to Comfort campaign celebrates men in a positive way by depicting some of their most important life experiences, from professional achievements to raising a family,” said Rob Candelino, VP, Unilever skin care. “Dove Men+Care is committed to representing men authentically, and sharing off-the-field milestones from sports icons like Elway and Flutie helps redefine what it means for a man to be a champion.”

Elway and Flutie join an all-star roster of athletes who have appeared in past “Journey to Comfort” videos, including Drew Brees, Albert Pujols, Joe Girardi, Andy Pettitte, Magic Johnson, John Thompson III, Bobby Hurley, Stewart Cink, Davis Love III, Kirk Herbstreit, Shaquille O’Neal, Steve Nash and Tom Izzo.

• Munchkin, Inc., a manufacturer of infant and toddler products, recently rolled out “That Stinks! But the Arm & Hammer Diaper Pail by Munchkin Doesn’t!,” contest to promote its diaper pail. Munchkin invited fans to share their humorous stories that “stink”—literally or figuratively—for a chance to win an Arm & Hammer Diaper Pail. One grand prize winner will receive free housecleaning for a year.

• Tom’s of Maine is partnering with recycling and upcycling firm TerraCycle on the Tom’s of Maine Natural Care Brigade, a free collection program that enables consumers to keep packaging from all Tom’s of Maine products— and other brands—out of landfills.

The Tom’s of Maine Natural Care Brigade accepts toothpaste tubes and caps, mouthwash bottles and caps, deodorant/antiperspirant containers, plastic soap wrappers and floss containers, regardless of brand. For each piece of packaging collected and sent in, the collector earns points that can be put toward charity gifts or converted to cash and paid to any school or non-profit organization. Any individual, family, group or school can join for free at TerraCycle.com and all shipping costs are pre-paid.

In connection with the launch, the company has announced the Tom’s of Maine Less in Landfills Sweepstakes, through which Brigade participants can earn $1,000 for the non-profit or school of their choice.

Through the Less in Landfills Sweepstakes, Tom’s of Maine Natural Care Brigade leaders have up to three chances to earn even more money for their school or charity. Each shipment from a Brigade location received before Nov. 30, 2012, will count as an entry into the sweepstakes to win $1,000, with a maximum three entries per Brigade location.

• Halloween is big—and the way people celebrate the day gets bigger each year. The Fright Night collection featuring products from American International Industries is at the ready to provide boys and gouhls (young and old) with the beauty products they need to create a spook-tacular look. Items include lash kits; temporary hair color gel, spray and brush-on SKUs; nail items such as polish wraps in blood ooze, French pirate and spiderweb; and face tattoos.

Fright Night is available at mass-market, drug, grocery, and other retail outlets as well as Sally Beauty Supply.

• US robotics company iRobot Corp. has added a new vacuum robot to its stable of cleaning devices: the Roomba 600 Series. The new unit incorporates optimized airflow and an improved brush design for more thorough and effective cleaning. Prices start at $329, according to the company.

• Clorox’s Power A Bright Future —which gives schools the opportunity to win grants to help fund new or ongoing K-12 school programs and initiatives—is awarding seven grants totaling $200,000.

“Clorox recognizes the way teachers, parents and students communicate with each other changes, and that’s why we’re happy to help fund new ways to keep classrooms connected through the Power A Bright Future school grant program,” said Rita Gorenberg, PR manager, The Clorox Company. “As technology rapidly advances, it becomes even more important to help our schools maintain their ability to create and evolve these innovative programs.”

Nominations are being accepted through Oct. 17. Starting Nov. 5, the $50,000 grand prize and three $25,000 category grant winners will be determined via an online vote at www.PowerABrightFuture.com or voters can text their vote for the program they feel will make the biggest impact. Along with the four winners that will be determined by public vote, The Clorox Company will select three $25,000 Judge’s Pick grant winners based on merit. The final seven Power A Bright Future grant winners will be announced in late December 2012.

This is the fourth year of the program for Clorox.

More info: www.PowerABrightFuture.com

• Bosley Professional Strength is expanding its retail presence, as the entire collection of products gets stocked at Ulta and Beauty Brands stores across the country. The Bosley Professional Strength collection, launched in January 2010, includes daily-use thickening products for color-treated and non-color-treated hair, volumizing styling products, and healthy hair treatments. In 2012, the brand added five new products.

• Sheridan&Co, an international retail design consultancy, has debuted a window display campaign for fragrance retailer L’Occitane en Provence’s New York City Flagship location. Sheridan&Co celebrated floral L’Occitane fragrance collections such as Peony, Lavender and Verbena by recreating a traditional French flower market scene in Chelsea. L’Occitane will continue its partnership with Sheridan&Co throughout 2012.

• Axe has teamed up with Emmy nominee Max Greenfield for a six-episode web series that builds on its Axe “Susan Glenn” campaign. The name Susan Glenn–created by AXE–is a pseudonym that represents the special girl in a guy’s life he hasn’t had the confidence to approach. The “New Girl” actor wrote, directed and stars in the series “Finding Susan Glenn,” which follows Max’s character as he develops the courage to interact with his “Susan Glenn.”

• During the London 2012 Paralympic Games, the P&G Salon at the Wella Studio was open to pamper Moms of London 2012 Paralympians. These well deserving women enjoyed complimentary beauty treatments as part of P&G’s international ‘Thank You Mom’ campaign, which aims to celebrate and honor the hard work and commitment shown by moms all over the world.

A leading team of international Wella Professionals stylists from the US, Canada, Spain, Brazil, Norway and Finland joined Wella Professionals experts from Great Britain to treat the moms of Paralympians with complimentary beauty treatments including hair cutting, styling, coloring and treatment, skin pampering and makeup, and manicures including patriotic nail art from brands including Wella Professionals, Sassoon, Sebastian, Nioxin, Clairol Professional, Olay, Max Factor and CoverGirl.


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