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Gillette has rolled out the “My City is

November 6, 2012

• Gillette has rolled out the “My City is My Gym” campaign, encouraging men to take their exercise routines outdoors and put Gillette’s Odor Shield anti-perspirant/deodorant to the test. Harnessing this growing trend of outdoor physical activity, Gillette is partnering with three hometown professional athletes to create pop-up outdoor “My City is My Gym” fitness sites across the country.

In a series of on-site events, Gillette brought hockey star Patrick Sharp to Chicago and former pro football star Dhani Jones to New York City (and early this month football legend Jerry Rice in San Francisco) for special outdoor fitness stations that were designed by the nation’s top fitness experts and capitalize on common urban surroundings, like bus shelters, construction scaffolding, park benches and newsstands, to create an all-around workout.

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