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Bobbi Brown has selected Katie Holmes for its first ce

Published November 6, 2012
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Bobbi Brown has selected Katie Holmes for its first celebrity face.

• Bobbi Brown has tapped actress Katie Holmes as the brand’s first celebrity face.

The first iteration of the partnership will appear in spring 2013 print ads, light boxes, on-counter and with supporting editorial features.

Additionally, Brown will be the lead makeup artist at the Spring/Summer 2013 Holmes & Yang Fashion Show, the line founded by Holmes and celebrity stylist Jeanne Yang.

“Katie Holmes epitomizes the modern ‘Bobbi woman’… I think of her as the modern day Ali McGraw, who I have always admired,” said Brown.

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