Bobbi Brown has selected Katie Holmes for its first celebrity face.
• Bobbi Brown has tapped actress Katie Holmes as the brand’s first celebrity face.
The first iteration of the partnership will appear in spring 2013 print ads, light boxes, on-counter and with supporting editorial features.
Additionally, Brown will be the lead makeup artist at the Spring/Summer 2013 Holmes & Yang Fashion Show, the line founded by Holmes and celebrity stylist Jeanne Yang.
“Katie Holmes epitomizes the modern ‘Bobbi woman’… I think of her as the modern day Ali McGraw, who I have always admired,” said Brown.