Breaking News

Woolite’s WooliteWashed campaign recently hosted a Girl’s Night Out, a collaborati

November 6, 2012


• Woolite’s WooliteWashed campaign recently hosted a Girl’s Night Out, a collaborative effort with Simon Property Group. Taking place at 64 participating Simon Malls on Oct. 11, consumers had the opportunity to engage in shopping, exclusive spa treatments, and food tastings unique to their locations.

“At our core, Woolite believes that a single article of clothing can be the difference-maker between a good and a great night,” said Tara Murphy, marketing director, Reckitt Benckiser. “Whether it is that perfect pair of jeans or your favorite LBD, you can have an emotional, transformative connection with your clothes. We want to help make that true love last by sharing our WooliteWashed experience with consumers across the US, and Girl’s Night Out is the perfect venue.”
blog comments powered by Disqus
  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.