• Woolite’s WooliteWashed campaign recently hosted a Girl’s Night Out, a collaborative effort with Simon Property Group. Taking place at 64 participating Simon Malls on Oct. 11, consumers had the opportunity to engage in shopping, exclusive spa treatments, and food tastings unique to their locations.
“At our core, Woolite believes that a single article of clothing can be the difference-maker between a good and a great night,” said Tara Murphy, marketing director, Reckitt Benckiser. “Whether it is that perfect pair of jeans or your favorite LBD, you can have an emotional, transformative connection with your clothes. We want to help make that true love last by sharing our WooliteWashed experience with consumers across the US, and Girl’s Night Out is the perfect venue.”