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CR Brands Acquired by Resilience Capital Partners

Published October 1, 2012
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CR Brands, Inc., a national manufacturer and marketer of branded and private label household cleaning and laundry products has been acquired by private equity firm Resilience Capital Partners.

Headquartered in West Chester, OH,
CR Brands operates manufacturing facilities in Spartanburg, SC, and markets its products under the nationally recognized brands Mean Green, Biz, Oxydol, Pine Power and Magnum Power.

Terms of the transaction were not disclosed.

CR Brands was founded in 2000 by Rich Owen, the company's current president and CEO and a 10 year veteran of Procter & Gamble. Owen and a partner he formed Redox Brands, Inc. by acquiring Oxydol and Biz from P&G. In 2006, Redox merged with ChemPro Inc., the maker of Mean Green and Pine Power, to create CR Brands.

CR Brands currently has national distribution with retailers such as Dollar General, Family Dollar, Walmart, Target and Kroger. The company also manufactures a broad assortment of proprietary store brand household cleaning products for Kroger and Publix.

"I am very excited to partner with Resilience Capital Partners in driving the next phase of growth for CR Brands. Resilience is an ideal partner for our company given its deep operating expertise and network of industry relationships," said Owen.

Michael Merriman, an operating executive of Resilience, has been appointed chairman of the Board of CR Brands.

"The acquisition of CR Brands is a unique opportunity to acquire a leading household products platform with multiple growth opportunities. We look forward to working with CR Brands and its strong management team to drive growth in its well established portfolio,” said Meriman.

CR Brands’ senior leadership team will continue to manage the company's day-to-day operations.

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