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Fragrance West Buys Monarch Fragrances



Published September 23, 2012
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Fragrance West has acquired Monarch Fragrances, a boutique Atlanta-based company. A purchase price was not disclosed. Fragrance West is a division of Horn, a North American distributor of specialty ingredients. Horn Essentials is the business unit dedicated to the personal care, HI&I, car care, pet care and candle/air care markets.

"The acquisition of Monarch allows Fragrance West and Horn to offer a broader range of fragrance options and finished product solutions," explained Christina Fiduccia, vice president, Horn Essentials. "By combining resources, our customers will benefit from improved application, analytical, technical and regulatory support.Monarch and Fragrance West already share a passion for innovation and creativity.Adding Horn's experienced and technically proficient sales force to the equation results in a very unique and formidable combination of talent."

Fragrance West's sales have quadrupled since it opened four years ago. Over 70% of new business has come from outside California and more than 50% from outside the western states.


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