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L’Oréal Russia OpensAcademy in Moscow

November 6, 2012

• RUSSIA: L’Oréal Russia has opened the L’Oréal Academy in Moscow, which will train more than 20,000 beauty professionals every year.

The L’Oréal Russia Academy is a training and education center primarily dedicated to professionals such as hairdressers, beauty advisors and pharmacists. The project aims to offer 100 training sessions every month and represents an investment of almost €3.5 million, according to the company.

“The Training Academy and our Evaluation Centre demonstrate our commitment to innovation and education. I feel confident that this investment will allow us not only to further develop the beauty market but to respond even better to the expectations of Russian consumers,” said Claudio Cavicchioli, managing director of L’Oréal Russia.

Because Russian consumers have their own specific routines and requirements when it comes to beauty, L’Oréal will develop an Evaluation Centre to understand their expectations and to develop tailored products. L’Oréal uses three types of evaluation: consumers evaluation, expert evaluation and instrumental evaluation to increase the understanding of consumer and beauty routines to find specific product needs that could translate into product development ideas that are better adapted to local consumers.
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