Breaking News

Rexam Packages Givenchy’s Noir Mascara

November 6, 2012



Rexam for Givenchy

• Noir Couture mascara from LVMH’s Givenchy brand is the latest example of the Rexam Personal Care Group’s work for the prestige brand, according to the company. Created in partnership with Givenchy’s brand artistic director, the new mascara assignment recognizes Rexam’s recent make-up packaging successes for the company.

As in past Givenchy work, the new mascara showcases Rexam’s capabilities in injection, decoration and assembly processes. The result is a sophisticated mascara that exudes luxury and reinforces the brand’s haute couture orientation, according to Rexam.

Keys to success of the pack are the sophisticated decoration elements and the delicate logo treatment, the latter created by two distinct processes. A delicate “4G” is engraved—and hot stamped— at the top of the contoured and UV varnished cap, while the same precise two-step process is used to adorn the base with an elegant “Givenchy” logo. The mascara is further decorated with the high-precision alignment and hot stamping of the shiny silver vertical strips extending from cap to base. Both the cap and base are injected in black PCTA, while the wiper is of black PEBD.

Rexam’s makeup related work with LVMH brands is extensive and includes such launches as Givenchy’s Rouge Interdit, Dior’s Rouge Dior and Guerlain’s KissKiss and Rouge Automatique.

More info: www.rexam.com/personalcare
blog comments powered by Disqus
  • Kitchen Counter Cosmetics

    Kitchen Counter Cosmetics

    Christine Esposito, Associate Editor||May 2, 2016
    LOLI box marks the convergence of natural and organic ingredients, subscription service and DIY cosmetic chemistry.

  • What’s New at La Prairie?

    What’s New at La Prairie?

    Melissa Meisel, Associate Editor||April 25, 2016
    VP of marketing shares the latest buzz with Happi.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • Erasing the Signs of Aging

    Pauline Rouaud-Tinguely, David Boudier, Sylvain Mazalrey, Jenny Laumonier, Isabelle Cruz, Gu00e9raldine Bon, Karine Perrinet, Bu00e9ranger Tassy, Brigitte Closs, Silab R&D, Saint-Viance, France||May 2, 2016
    Silab researchers explain how by acting on the endogenous hyaluronic acid pathway.

  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and