Breaking News

Secret Teams with Demi Lovato to End Bullying

November 6, 2012

On behalf of Secret’s Mean Stinks campaign, Demi Lovato joined students at The Young Women’s Leadership School in New York.
• With school in full session, Secret deodorant is out to make students’ experiences “drama free” with the second year of its Mean Stinks anti-bullying movement. This year, Secret is stepping up its efforts by teaming up with musical artist Demi Lovato, who is serving as the new Mean Stinks ambassador. As ambassador, she will inspire girls to “Gang Up for Good,” according to the P&G brand.

Lovato surprised students at The Young Women’s Leadership School (TYWLS), a college preparatory all-girls public school in East Harlem, during an anti-bullying assembly hosted by Secret Mean Stinks partner and longtime TYWLS supporter Rachel Simmons.

Related End-User Markets: