UL Environment, a business unit of UL, predicts that the consumer wariness revealed in the study will influence industrial cleaning practices in healthcare, schools, and other public buildings. The UL study, "Navigating The Product Mindset," explores the connections and contradictions between perceptions of consumers and manufacturers on issues of safety, innovation, performance, and sustainability. UL surveyed consumers and manufacturers in the U.S., China, India, and Germany.
"When 65 percent of consumers believe the cleaning products of today are no better than those of five years ago, those perceptions are going to spill over into industrial cleaning," said Mark Rossolo, director of public affairs for UL Environment. "With consumers becoming more knowledgeable about products used at home, they are bringing that knowledge to the buildings where they work, to the schools where they send their kids, and to healthcare facilities. And they're asking facility managers and other decision makers about the impacts of industrial cleaning products."
"As a manufacturer of both commercial and residential cleaning products, we do see the interest in healthier, more sustainable cleaning solutions carrying over from residential sector to the institutional sector - namely, schools and universities," said Chad Nordhagen, director of marketing at Bona US."The B2B and B2C markets are distinct; yet, they also share qualities and, in fact, shape each other. For Bona, it's all about establishing trust with our customers with premium products that are also safe. That's why we've pursued and achieved third-party certification for both our commercial and consumer products. Credibility is credibility, any way you slice it."
Some key insights from the study include: