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WFFC Sponsors The Art Of Scent Exhibit at MAD

November 6, 2012

• Women in Flavor & Fragrance Commerce (WFFC) is asponsor of The Art of Scent, 1889-2012, on view from Nov. 13, 2012 through February 24, 2013, at the Museum of Arts and Design (MAD) in New York, NY.

Organized by Chandler Burr, curator of olfactory art at MAD and former New York Times perfume critic, this is the first museum exhibition dedicated to exploring the design and aesthetics of olfactory art from 1889 to the present.

The exhibition opens with the design of Jicky (1889) by Aime Guerlain, who helped usher in the modern era of synthetic molecules alongside natural materials. Each scent on display represents an olfactory milestone and captures the most significant work and ingenuity of its creators spanning two centuries.

The exhibition installation was designed by Diller, Scofidio + Renfro.

The WFFC sponsorship marks its increasing commitment to provide education and understanding of the flavor and fragrance industry, which it serves. This partnership also reflects WFFC’s New York presence and continued growth.

“We are excited about our partnership with MAD, which reinforces our commitment to qualitative and creative educational programs with the level of expertise our members expect from an organization today,” said WFFC’s president Celine Roche.

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