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Wella To Roll Out Illumina Color

December 3, 2012

Actress Rebecca Romijn to endorce products.

Wella Professionals, internationally acclaimed salon professional brand, has been committed to serving the beauty industry with exceptional products and scientific innovations for over 130 years.In January 2013, Wella Professionals will once again break new ground in hair color innovation with the launch of Illumina Color, a completely new salon professional permanent hair color that helps keep hair in healthy condition.

As the Celebrity Ambassador for Wella Professionals, Rebecca Romijn, was one of the first to experience this color product.

"To me, it's just as important to maintain the health of my hair as every other part of my body, so I was excited to tryIllumina Color.Afterwards, I could immediately see and feel the positive benefits – and it couldn't have come at a better time since my hair was showing the effects of being out in the sun after a family vacation spending a lot of time outdoors. My favorite thing about Illumina Color is that my hair not only feels healthy but it looks gorgeous and luminous."

Illumina Color brings Wella's most advanced color science with new Microlight technology and marks the brand's biggest innovation in the last 20 years, according to the company.


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