Lipo Chemicals has launched its new website, www.lipochemicals.com. Improvements to the site include a more functional search box, structured product content, straightforward navigation throughout the site, and a clean, fresh design.
The new website is the next phase of an overall rebrand of the company, which is headquartered in Paterson, NJ. Since its acquisition by Vantage Specialty Chemicals in 2010, Lipo has been focused on developing new technologies allowing them to offer a wide array of specialty and basic ingredients to the marketplace. More specifically, the company’s main focus is on sustainability and green and natural ingredients as demonstrated by its recent acquisition of Desert Whale Jojoba.
The website design and build was completed by Walkertek Interactive Marketing.
Lipo has offices in 12 countries, as well as a distribution network covering five continents and over 60 countries.