The betterbusiness strategy aims to specifically address three major targets by 2020; to deliver a 1/3 reduction in water use, 1/3 further reduction in carbon footprint and have 1/3 of its net revenue coming from more sustainable products. To achieve these goals, RB has detailed functional targets for better design, better production and better consumer choice through its roster of brands.
"Sustaining our planet while improving the health and lives of our consumers is extremely important to our RB teams across North America," said Frederic Larmuseau, president of RB North America. "We are excited to continue implementing smarter design and developing innovative product ideas that will lead to achieving this ambitious goal."
The new strategy builds on the outstanding achievement of RB's global Carbon20 program, which led to a 21% improvement in lifecycle greenhouse gas emissions per dose since 2007; achieved eight years ahead of its 2020 commitment.This performance was based on emissions throughout an RB product's lifecycle, from raw material sourcing to disposal, and is equivalent to taking 3 million cars off the road. Additionally, RB's Trees for Change project, which offsets greenhouse gas emissions from manufacturing operations through planting trees, is responsible for planting over 5.4 million trees in Canada to date.