Breaking News

Reckitt Benckiser Debuts Sustainability Strategy

January 8, 2013

Platform addresses three global challenges, says company.

Reckitt Benckiser (RB)has unveiled its "betterbusiness" new sustainability strategy. The platform focuses on addressing three major global challenges: water conservation, more sustainable health and hygiene innovations for women around the world, and further decreases of its carbon footprint, according to the company.


The betterbusiness strategy aims to specifically address three major targets by 2020; to deliver a 1/3 reduction in water use, 1/3 further reduction in carbon footprint and have 1/3 of its net revenue coming from more sustainable products. To achieve these goals, RB has detailed functional targets for better design, better production and better consumer choice through its roster of brands.


"Sustaining our planet while improving the health and lives of our consumers is extremely important to our RB teams across North America," said Frederic Larmuseau, president of RB North America. "We are excited to continue implementing smarter design and developing innovative product ideas that will lead to achieving this ambitious goal."

The new strategy builds on the outstanding achievement of RB's global Carbon20 program, which led to a 21% improvement in lifecycle greenhouse gas emissions per dose since 2007; achieved eight years ahead of its 2020 commitment.This performance was based on emissions throughout an RB product's lifecycle, from raw material sourcing to disposal, and is equivalent to taking 3 million cars off the road. Additionally, RB's Trees for Change project, which offsets greenhouse gas emissions from manufacturing operations through planting trees, is responsible for planting over 5.4 million trees in Canada to date.


  • The Good, The Bad Can Get Ugly

    The Good, The Bad Can Get Ugly

    March 28, 2017
    If you are what you eat, you may really be in trouble!

  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?