Breaking News

Reckitt Benckiser Debuts Sustainability Strategy

January 8, 2013

Platform addresses three global challenges, says company.

Reckitt Benckiser (RB)has unveiled its "betterbusiness" new sustainability strategy. The platform focuses on addressing three major global challenges: water conservation, more sustainable health and hygiene innovations for women around the world, and further decreases of its carbon footprint, according to the company.


The betterbusiness strategy aims to specifically address three major targets by 2020; to deliver a 1/3 reduction in water use, 1/3 further reduction in carbon footprint and have 1/3 of its net revenue coming from more sustainable products. To achieve these goals, RB has detailed functional targets for better design, better production and better consumer choice through its roster of brands.


"Sustaining our planet while improving the health and lives of our consumers is extremely important to our RB teams across North America," said Frederic Larmuseau, president of RB North America. "We are excited to continue implementing smarter design and developing innovative product ideas that will lead to achieving this ambitious goal."

The new strategy builds on the outstanding achievement of RB's global Carbon20 program, which led to a 21% improvement in lifecycle greenhouse gas emissions per dose since 2007; achieved eight years ahead of its 2020 commitment.This performance was based on emissions throughout an RB product's lifecycle, from raw material sourcing to disposal, and is equivalent to taking 3 million cars off the road. Additionally, RB's Trees for Change project, which offsets greenhouse gas emissions from manufacturing operations through planting trees, is responsible for planting over 5.4 million trees in Canada to date.


  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.