01.17.13
With signs pointing to stubble as the culprit in the decline of kissing, P&G Powerhouse brand Gillette is asking America to weigh in by launching what it calls a “nationwide Kiss & Tell live experiment.”
The Kiss & Tell live experiment is making its way through 15 US cities to find out if women prefer to kiss stubble or smooth shaven skin. The event kicked off in New York City and Los Angeles on Jan. 16.
Through February 6, women and their stubbled guys are invited to participate in the Kiss & Tell live experiment in-person – first kissing with stubble, then shaving on-site, then kissing without – to reveal what women prefer.
According to Gillette, recent survey revealed that nearly one out of three women have avoided kissing a guy because he had facial hair and that more than half of women have experienced facial scraping or irritation after kissing a guy with facial hair. More than half of those women surveyed said they have gone so far as to either avoid getting intimate or breaking up with him as a result. In addition, the survey showed that 41% of women are more likely to kiss a guy more often and more intensely if he is smooth shaven.
Gillette spokesperson and dating expert Marni Kinrys said “While stubble can be a good look on some men, waking up with facial skin discomfort or even a slight stubble burn is a less desirable side-effect for their partner.”
Actress and singer-songwriter Nikki Reed were on-hand to get the sparks flying in New York, with Grammy Award nominated singer and songwriter Keri Hilson putting her kiss to the test at the Los Angeles stop. TV personality, producer, actress and designer Kristin Cavallari will join in Chicago and singer, actress, TV personality and entrepreneur Adrienne Bailon will discover kissability in Miami.
There is also a concurrent online option at kissandtellus.com.
Gillette will be announcing the results of the national Kiss & Tell experiment on Valentine’s Day with the world’s largest shave and kiss event hosted by a surprise celebrity couple. Hundreds of men and women will attempt to break two Guinness Book of World Records, the largest shave lesson and the most kisses in a minute by a pair.
The Kiss & Tell live experiment is making its way through 15 US cities to find out if women prefer to kiss stubble or smooth shaven skin. The event kicked off in New York City and Los Angeles on Jan. 16.
Through February 6, women and their stubbled guys are invited to participate in the Kiss & Tell live experiment in-person – first kissing with stubble, then shaving on-site, then kissing without – to reveal what women prefer.
According to Gillette, recent survey revealed that nearly one out of three women have avoided kissing a guy because he had facial hair and that more than half of women have experienced facial scraping or irritation after kissing a guy with facial hair. More than half of those women surveyed said they have gone so far as to either avoid getting intimate or breaking up with him as a result. In addition, the survey showed that 41% of women are more likely to kiss a guy more often and more intensely if he is smooth shaven.
Gillette spokesperson and dating expert Marni Kinrys said “While stubble can be a good look on some men, waking up with facial skin discomfort or even a slight stubble burn is a less desirable side-effect for their partner.”
Actress and singer-songwriter Nikki Reed were on-hand to get the sparks flying in New York, with Grammy Award nominated singer and songwriter Keri Hilson putting her kiss to the test at the Los Angeles stop. TV personality, producer, actress and designer Kristin Cavallari will join in Chicago and singer, actress, TV personality and entrepreneur Adrienne Bailon will discover kissability in Miami.
There is also a concurrent online option at kissandtellus.com.
Gillette will be announcing the results of the national Kiss & Tell experiment on Valentine’s Day with the world’s largest shave and kiss event hosted by a surprise celebrity couple. Hundreds of men and women will attempt to break two Guinness Book of World Records, the largest shave lesson and the most kisses in a minute by a pair.