02.22.13
In an effort to attract young women to its Güd natural personal care brand, Burt’s Bees (a unit of Clorox) has signed “Call Me Maybe” singer Carly Rae Jepsen as the spokesperson for its new Red Ruby Groovy products, which is billed as a playful, fragranced-driven extension of the Güd brand.
The Güd Red Ruby Groovy line includes shampoo, conditioner, lotion and body wash, each priced at $6.99. The Red Ruby scent consists of grapefruit, black currant and mandarin top notes; apple, papaya and thyme middle notes, and a musk base note.
The Güd Red Ruby Groovy line includes shampoo, conditioner, lotion and body wash, each priced at $6.99. The Red Ruby scent consists of grapefruit, black currant and mandarin top notes; apple, papaya and thyme middle notes, and a musk base note.