In keeping with its natural philosophy, John Masters Organics is rolling out new skin care boxes, which uses 50% less material than their original packaging without sacrificing aesthetics or stability, contends the company.
Six products—including the Rose Foaming Face Wash, Firming Eye Gel, Jojoba & Ginseng Exfoliating Face Cleanser, Bearberry Skin Balancing Face Wash, Rose & Aloe Hydrating Toning Mist and Vitamin-C Anti-Aging Face Serum—will receive a packaging makeover this month, with the remaining products making the transition throughout 2013.
“Our new skin care boxes, in addition to being 100% recycled cardboard and soy ink-based, now use 50% less material. We have always been committed to using the most environmentally friendly materials and ingredients for our products and the new packaging is a perfect step in continuing our pledge," said John Masters, founder of John Masters Organics
To avoid waste, the brand will be selling through their current stock with the original packaging, so that their customers can continue to feel good about looking good, Masters added.