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Yankee Candle Jumps Ahead to Summer



Published April 2, 2013
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Inspired by the nostalgic appeal of playing in the backyard, going to summer camp, enjoying homemade ice cream, and being surrounded by sweet blooms, Yankee Candle's new Cool Pops fragrances will evoke warm memories of childhood summers, according to the company. It also debuted a batch of seasonal scents.


The limited edition Cool Pops collection, available while supplies last, features five new scents, scalloped lids and "whimsical" pop out labels. Fruit scents vary from Banana Blueberry to Pina Colada. Meanwhile, seasonal summer fragrances include Campfire Treat and Honey Blossom.


"We wanted to inspire that feeling of innocence and independence that we all enjoyed during the summer months of our childhood," said Hope Margala Klein, executive vice president, brand, innovation and merchandising for The Yankee Candle Company, Inc. "The enticing new fragrances will evoke fond memories and bring a smile while the fresh colors add a touch of style and comfort to summer decor."




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