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Beiersdorf Mourns Passing of CEO Georg W. Claussen



Published April 4, 2013
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Georg W. Claussen, the longtime CEO, head of the supervisory board and honorary chairman of Beiersdorf AG, died on March 21 at the age of 100.

“For three-quarters of a century, Claussen confidently represented a family company that took on the existential challenges of the continuously changing business environment, always motivating and reminding us of the need to be future-orientated,” said head of the supervisory board Prof. Dr. Reinhard Pöllath. “We will always be indebted to his standard and his legacy.”

He is said to have continued the family tradition that his great uncle, Dr. Oscar Troplowitz started more than 120 years ago. Troplowitz, who invented NIVEA Creme in 1911, was an innovative businessman and a humble philanthropist thoroughly engaged in social policy.

After school he studied business at the Swiss company, Doetsch-Grether, and the American chemical company, Petrolagar Lab John Wyett, in Great Britain. In 1938 he came to Beiersdorf. After the death of his father Carl Claussen, he became the speaker of the board in 1954 and CEO in 1957. In these 22 years that he was active at the top of the company, he built Beiersdorf into an international company. Sales during this time grew nearly thirtyfold, said Beiersdorf


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