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Alba Botanica Partners with Recyclebank

Published April 10, 2013
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Alba Botanica is now partnering with Recyclebank to motivate people to start recycling.The partnership reflects Alba Botanica’s commitment to creating products with environmentally-friendly formulas and packaging, the company said.

In celebration of Earth Month, from March 5 through April 30, the two organizations are issuing a coupon for use in stores for $2 off any Alba Botanica product, rewarding consumers who care for the environment by purchasing beauty products sold in recyclable packaging.

Since 2012, the brand has transitioned many of its products to 100% post-consumer resin (PCR) bottles.
"The Alba Botanicabrand mission is to Do Beautiful. This means not only creating products that help people look and feel beautiful, but ones that are also friendly to the Earth. We are passionate about recycling and committed to steadily increasing the amount of PCR materials used in our packaging," said Sarah Galusha, director of marketing for Alba Botanica, Hain Celestial Personal Care. "We are thrilled to be partnering with Recyclebank, which has empowered more than 4 million members and mobilized green behavior worldwide. Our goal this Earth Month is to inspire people across the country to join the effort to make recycling a permanent national habit."

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