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Beauty Brands Rally for Earth Day

By Melissa Meisel, Associate Editor | April 16, 2013

From green ingredients to eco-friendly packaging.

Earth Day was April 22. Here’s a look at some recent efforts in the beauty industry to go green. Products are made without chemicals or preservatives, have recyclable packaging, and/or donate proceeds to an eco-friendly initiative:
  • When it comes to being green, New York is way ahead of the game. Bond No. 9 is celebrating the great state’s environmental smarts with a metro-sophisticated eau de parfum in fresh green packaging ($175). A percentage of proceeds are donated toward the State of New York’s “green” initiatives – park cleanups, preservation programs, etc. More info:

  • Caudalie Premier Cru La Crème ($155) is a facial crème that contains an exclusive, highly concentrated blend of Caudalie’s “3 star” ingredients to yield firmer, more radiant skin. Its packaging is recyclable and 1% of profits from all Premier Cru products purchased contribute to protecting the environment under the 1% For the Planet movement . Ingredients include resveratrol-oleyl, vinefrine and polyphenols. More info:
  • Lavanila doesn’t celebrate Earth Day, it celebrate Earth Month. Known for its 100% all-natural fragrances and deodorants, Lavanila will dedicate the entire month of April to working with The Nature Conservancy, on their Plant a Billion Trees campaign. Lavanila will plant two trees for every: new order on; new “Like” on Lavanila’s Facebook page; new twitter follower; and new instagram follower throughout the month. While encouraging fans to spread the word about this exciting Earth Day campaign, Lavanila will also offer 30% off all online purchases to everyone once 1,000 new trees have been planted. More info:
  • Avalon Organics Lavender Nourishing Shampoo and Conditioner ($10.50) is a moisturizing shampoo and conditioner set with a calming scent and luxurious formula that is NSF certified with 70% organic ingredients – the highest organic standard in the personal care space, according to the company. Packaging is made with 100% PCR (post consumer resin) materials.  The formulas are packed with natural extracts including lavender essential oil, wheat protein, aloe, babassu oil, to name a few. More info:
  • Alba Botanica Even Advanced Sea Algae Enzyme Scrub ($11.49) is powered by a Marine Complex infused with sea enzymes that stimulate cell regeneration and prevent hyper-pigmentation. Free of parabens, phthalates, sodium lauryl sulfate and sodium myreth sulfate, all Alba Botanica products and ingredients are made without animal testing, which is exemplified through the Leaping Bunny certification on their packaging. More info:
  • Ahava’s Natural Dead Sea Mud ($15) is Eco-cert certified, ensuring that a minimum of 95% of its ingredients are natural or vegetable based, and at least 10% are organic.  The highly concentrated formula is comprised of rich, black mineral mud, harvested for thousands of years from the Dead Sea, scientifically proven to deep clean the skin while restoring its natural moisture balance. More info:
  • Lush’s new Flower’s Barrow Perfume: ($19.95 – $69.95) is a vegan fragrance with herbal notes like sage, thyme and geranium, along with blackcurrant that evoke the rolling landscape of Flower’s Barrow, an ancient fort Southern England. According to the company, this online exclusive product is ethically sourced. More info:

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