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P&G Launches 'Everyday Earth Day'

April 16, 2013

New video campaign out now.

Effective changes don’t have to start with grand acts - they can start much closer to home. According to “The Everyday Effect Study” conducted by Procter & Gamble (P&G), 84% of Americans say that even simple, everyday actions help them feel like they’re making a contribution to the environment, and 75% say that these actions make them feel better about themselves.

To help inspire these acts, P&G is launching a new video called “Everyday Earth Day” to help show people how their own everyday actions can have a surprisingly positive impact on the environment. The video follows Dr. Forbes McDougall, P&G’s global “Zero Waste To Landfill” leader, as he hits the streets to talk to people about the seemingly ordinary, everyday things they do to make a difference.


“Inspiration to reduce waste can come from anywhere,” said McDougall. “At P&G, I lead a team dedicated to finding creative ways to re-use, recycle or repurpose our waste, but even I was surprised at some of the things I learned while making this film. After meeting folks who are making changes to reduce their own environmental footprint, it’s clear that the everyday things we do can have a surprisingly positive impact on the environment.”


In the video, McDougall also shares some surprising ways Procter & Gamble is reducing and reusing waste. Examples include an innovative partnership to turn paper sludge into low-cost roof tiles for local homes, and a program to turn diaper scraps into dashboards. Some of these creative re-use examples will be featured in an Earth Day special of The Green Room, airing on Fox Business News on April 20 at 5:30pm EDT.


“Everyday Earth Day”can be viewed on YouTube beginning April 16 at http://www.youtube.com/watch?v=lqflHj5Swuo. For Canadians, it can also be viewed in French at http://www.youtube.com/watch?v=vp7pLkuDVpg. And for the first time ever, P&G is inviting its fans on Facebook to visit and share the everyday things they do to make every day extraordinary, which will culminate in P&G’s first ever piece of crowd-sourced copy to be showcased in July 2013. The link is at https://apps.facebook.com/everydayeffect/.
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