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LVMH's Beauty Business Sees Rising Sales

April 17, 2013

Five percent organic revenue growth.

LVMH Moët Hennessy Louis Vuitton recorded a 6% increase in first quarter 2013 revenue to 6.9 billion Euros,  according to the luxury goods maker which sells beauty products and cosmetics under banners such as Guerlain and Dior.

LVMH’s Perfumes & Cosmetics organic revenue growth was 5% in the first quarter of 2013. Revenues for the unit were approximately $1.22 billion.

Christian Dior recorded further solid growth thanks to the vitality of its perfumes and, in particular, the continued strength of J’adore, Miss Dior and Dior Homme, the company said.

Dior’s new lipstick, Dior Addict, and premium skin care Prestige also contributed to the brand’s growth.

Guerlain continued to benefit from the strong momentum of La Petite Robe Noire and the success of its high-end skincare Orchidée Impériale.

LVMH reported that Benefit and Fresh continued to strengthen their positions “thanks to their strongly innovative products.”

In LVMH’s selective retailing business unit, organic revenue growth stood at 17% in the first quarter of 2013. In this sector, Sephora gained market share in all its regions and continued to expand its global store network with, in particular, the opening in Shanghai of its largest store in China. Online sales also experienced rapid growth during the period, the company said.
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