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Tom's of Maine Plays 'Tooth Fairy'

April 19, 2013

Awards $100K to increase access to dental care.

Ten lucky families are community heroes as a result of their participation in the Tom's of Maine "Be a Tooth Fairy Hero" initiative, which asked parents and children nationwide to help raise awareness about the need for greater access to dental care. Each of the ten winning entries earned $10,000 for a non-profit dental clinic in their state and a Tom's of Maine natural toothpaste donation for their school. In total, the Dental Health for All ™ (DHFA) program is distributing more than 5,000 tubes of toothpaste and $100,000 to help increase access to quality dental care for people in need.  

"Our 'Be a Tooth Fairy Hero' initiative gave families the opportunity to help those in need with funding for a non-profit dental clinic in their state. We also encouraged kids to share their artistic interpretations of the tooth fairy," said Susan Dewhirst public relations and goodness manager at Tom's of Maine. "Every family that entered is remarkable for taking the time to do something to benefit so many others."

Tom's of Maine created its Dental Health for All program more than 10 years ago. To date, Dental Health for All has helped make 200,000 additional patient visits possible with $1 million in funding to more than 30 school and community-based dental clinics.

The ten randomly chosen winners along with the clinic that will receive a donation on their behalf are:

Tyler - Tujunga, CA and the Valley Community Clinic – North Hollywood, CA.

Kevin - Jacksonville, FL and the The Sulzbacher Center.

Haley - Blairsville, GA and the Blue Ridge Dental, part of Georgia Mountains Health – Blue Ridge, GA.

Karri - Crown Point, IN and the Gary Community Health Center, part of Community HealthNet – Gary, IN.

Thomas - Radcliff, KY and the Family Health Center - Southwest – in Louisville, KY.

Maya - Yarmouth, ME and the Health Care for the Homeless, part of the Portland Public Health Division in Portland, ME.

Bridget - Hopkinton, MA and Edward M. Kennedy Community Health Center in Framingham, MA.

Caiden - Johnstown, OH and the Columbus Public Health Dental Clinic, part of Columbus Neighborhood Health Center, Inc.

Alyssa - Jenks, OK and the Morton Midtown Clinic, part of Morton Comprehensive Health Services in Tulsa, OK.

Riley - Bent Mountain, VA and the Craig County Dental Center, part of Monroe Health Center – New Castle, VA.

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