The 200 top-selling CPG launches of the year—dubbed “IRI’s New Product Pacesetters’”—each captured more than $13 million in year-one sales across the multi-outlet geography, with an individual average of $39.5 million in first-year revenues.
In the non-food arena, which includes HBA brands as well as products for pets and OTC mediciations, average year-one dollar sales for the top-100 brands were $36.1 million.
According to IRI, several long-standing trends remain important, including professional results in the home, healthier and happier pets and sustainability, and the new launches across non-food aisles addressed these trends. But, the most powerful launches of the year took it a step further.
Here are the 2012 New Product Pacesetters Top 10 Non-Food Brands ($ Millions, Total Year-One Dollar Sales, Multi-Outlet):
1. Allegra ($342.6)
2. Colgate Optic White ($141.1)
3. PetArmor ($126.4)
4. Mucinex Fast-Max ($84.6)
5. Crest Complete Multi-Benefit ($82.9)
6. Huggies Little Movers Slip-ons ($82.2)
7. Milo’s Kitchen ($79.3)
8. Febreze CAR Vent Clips ($69.5)
9. Olay Body Collections ($64.5)
10.Carefree Acti-Fresh ($61.1)
“Consumers want more results with less effort, ideally at a lower price point versus professional services, and Pacesetter non-food manufacturers really delivered in 2012,” says Susan Viamari, editor of Times & Trends, IRI. “From health and beauty care to home and pet care, CPG manufacturers leveraged new ingredients and advancing technology to empower consumers in more ways than ever before.”
More info: www.iriworldwide.com