Breaking News

Bare Minerals to Tour US

April 22, 2013

Marketing campaign for foundation.

Go bare this April when bareMinerals kicks off its nationwide “Go Bare” tour with a pop-up boutique-meets-lounge and a traveling team of complexion experts devoted to helping women discover their best skin ever, thanks to the flawless coverage and no-makeup look and feel of bareMinerals Original Foundation and their newest game-changer, bareMinerals Ready Foundation.

According to the company, the tour is a one-stop shop for beauty tips, tricks, treats and more and will be setting up shop at a variety of community events and locations during their six-city tour running from April through October 2013, offering complimentary foundation fittings, personalized application tips and deluxe samples to women across the US. Watch the pilot here.
 

Kicking off the tour April 25–April 28 in Washington D.C. as the official beauty sponsor of the Nike Women Half Marathon DC, a race to benefit The Leukemia & Lymphoma Society, the pop-up boutique will showcase the brand’s newly evolved store design, which will roll out to select doors nationwide this spring. To provide a full-service experience, bareMinerals will be utilizing a new mobile Point of Sale system to sell select products on-site and will offer a free eyeshadow with any purchase.
 

More info: www.gobaretour.com

 

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Lauder’s Latest Patents

    Lauder’s Latest Patents

    September 1, 2016
    A composition with NIR light emitting material, a skin care device and more awarded to this beauty business giant.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • How Green Is Your Surfactant?

    How Green Is Your Surfactant?

    Tom Branna, Editorial Director ||September 1, 2016
    Suppliers offer a range of solutions to help household and personal care product formulators develop formulas