Breaking News

Bare Minerals to Tour US

April 22, 2013

Marketing campaign for foundation.

Go bare this April when bareMinerals kicks off its nationwide “Go Bare” tour with a pop-up boutique-meets-lounge and a traveling team of complexion experts devoted to helping women discover their best skin ever, thanks to the flawless coverage and no-makeup look and feel of bareMinerals Original Foundation and their newest game-changer, bareMinerals Ready Foundation.

According to the company, the tour is a one-stop shop for beauty tips, tricks, treats and more and will be setting up shop at a variety of community events and locations during their six-city tour running from April through October 2013, offering complimentary foundation fittings, personalized application tips and deluxe samples to women across the US. Watch the pilot here.

Kicking off the tour April 25–April 28 in Washington D.C. as the official beauty sponsor of the Nike Women Half Marathon DC, a race to benefit The Leukemia & Lymphoma Society, the pop-up boutique will showcase the brand’s newly evolved store design, which will roll out to select doors nationwide this spring. To provide a full-service experience, bareMinerals will be utilizing a new mobile Point of Sale system to sell select products on-site and will offer a free eyeshadow with any purchase.

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