Breaking News

Bare Minerals to Tour US

April 22, 2013

Marketing campaign for foundation.

Go bare this April when bareMinerals kicks off its nationwide “Go Bare” tour with a pop-up boutique-meets-lounge and a traveling team of complexion experts devoted to helping women discover their best skin ever, thanks to the flawless coverage and no-makeup look and feel of bareMinerals Original Foundation and their newest game-changer, bareMinerals Ready Foundation.

According to the company, the tour is a one-stop shop for beauty tips, tricks, treats and more and will be setting up shop at a variety of community events and locations during their six-city tour running from April through October 2013, offering complimentary foundation fittings, personalized application tips and deluxe samples to women across the US. Watch the pilot here.
 

Kicking off the tour April 25–April 28 in Washington D.C. as the official beauty sponsor of the Nike Women Half Marathon DC, a race to benefit The Leukemia & Lymphoma Society, the pop-up boutique will showcase the brand’s newly evolved store design, which will roll out to select doors nationwide this spring. To provide a full-service experience, bareMinerals will be utilizing a new mobile Point of Sale system to sell select products on-site and will offer a free eyeshadow with any purchase.
 

More info: www.gobaretour.com

 

Related End-User Markets:

Related Raw Materials:

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • Get Ready, ‘Cause Here it Comes…

    Get Ready, ‘Cause Here it Comes…

    Christine Esposito, Associate Editor||November 1, 2016
    Skinphonic is a new brand created with a team of beauty experts and fronted by singer Smokey Robinson.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna, Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • Perform or Perish

    Perform or Perish

    Christine Esposito, Associate Editor||December 1, 2016
    Success in today’s skin care sector begins with active ingredients, formulated in products that address modern-day issues.

  • Soap Opera

    Soap Opera

    Christine Esposito, Associate Editor||November 2, 2016
    FDA’s recent antibacterial ruling has soap sector stakeholders scrambling to keep some ingredients in their formulation kit.