Breaking News

Alikay Naturals Gets a Makeover

April 23, 2013

Revamped packaging for personal care.

Selecting the ideal Alikay Naturals hair and skin care product has become that much easier thanks to a new look that brightens up store shelves with an emphasis on the brand’s eye-catching tropical inspired flare, said the company.  The new packaging is part of a global revamp, which will be backed by a heavyweight marketing and communications platform in the major territories that support the well-loved brand.
 
 
 “We are always looking for ways to improve our products; both from a performance and merchandising standpoint,” said Rochelle Graham, Alikay Naturals CEO and founder. “The new branding and colors are part of a comprehensive set of initiatives to reinforce Alikay Naturals as a industry innovator. Keeping the original logo makes it easy for our customers to identify the new packaging on the shelves.” 
 
 
More info: www.alikaynaturals.com

Related End-User Markets:

  • What’s Up with Brexit?

    What’s Up with Brexit?

    March 9, 2017
    During In-Cosmetics, industry experts from the CTPA will weigh in on what’s ahead for the beauty industry.

  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Monday Morning Quarterback

    Monday Morning Quarterback

    Christine Esposito, Associate Editor||February 6, 2017
    Super Bowl commercials are big business. Let’s look at some of personal and household care brands that bought spots this year

  • OTC = TLC

    OTC = TLC

    Christine Esposito, Associate Editor||March 1, 2017
    Over-the-counter treatments provide consumers’ skin and hair with extra care.

  • The Green Dot

    The Green Dot

    John Kim and Lambros Kromidas, PhD*, Shiseido Americas||March 1, 2017
    Insights into one of the most used trademarks in the world.

  • An Essential Read

    An Essential Read

    Tom Branna, Editorial Director||March 1, 2017
    Industry expert Nadim Shaath takes the reader on a fascinating journey through the history and the future of essential oils.