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P&G Debuts 'Imagine a Future'



Published April 23, 2013
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P&G Debuts

 

Procter & Gamble’s (P&G) award-winning African-American consumer campaign My Black is Beautiful (MBIB) brought its message to the masses through film with the premiere of the Imagine a Future documentary in association with Tribeca Film Institute on April 21 in New York City. In partnership with UNCF and Black Girls Rock!, MBIB hosted an intimate screening of the Imagine a Future documentary for prominent film industry influencers and distinguished guests, offering them a first look at the film that examines beauty and self-esteem issues that challenge black women and girls. Imagine a Future marks MBIB’s inaugural foray into the film space and serves as a tangible tool aimed at inciting a dialogue around beauty amongst African-American women and driving them to action.

The seven-year MBIB campaign was launched with the goal of fueling a national conversation about black beauty while encouraging women to become catalysts for change in their local communities.

The Imagine a Future documentary will air on BET on July 5 at 10 pm and on Centric on July 6 at 9pm. The film will also be available for online viewing on the My Black is Beautiful YouTube channel. Viewers are encouraged to learn more about the “Imagine a Future” initiative and join MBIB in changing the conversation by visiting myblackisbeautiful.com and facebook.com/MBIB.



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