Breaking News

P&G Debuts 'Imagine a Future'

April 23, 2013

Part of My Black is Beautiful campaign.

 

Procter & Gamble’s (P&G) award-winning African-American consumer campaign My Black is Beautiful (MBIB) brought its message to the masses through film with the premiere of the Imagine a Future documentary in association with Tribeca Film Institute on April 21 in New York City. In partnership with UNCF and Black Girls Rock!, MBIB hosted an intimate screening of the Imagine a Future documentary for prominent film industry influencers and distinguished guests, offering them a first look at the film that examines beauty and self-esteem issues that challenge black women and girls. Imagine a Future marks MBIB’s inaugural foray into the film space and serves as a tangible tool aimed at inciting a dialogue around beauty amongst African-American women and driving them to action.

The seven-year MBIB campaign was launched with the goal of fueling a national conversation about black beauty while encouraging women to become catalysts for change in their local communities.

The Imagine a Future documentary will air on BET on July 5 at 10 pm and on Centric on July 6 at 9pm. The film will also be available for online viewing on the My Black is Beautiful YouTube channel. Viewers are encouraged to learn more about the “Imagine a Future” initiative and join MBIB in changing the conversation by visiting myblackisbeautiful.com and facebook.com/MBIB.

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Special Effects

    Special Effects

    Melissa Meisel, Associate Editor||August 1, 2016
    Fall 2016 color cosmetics reflect light and offer a focus on elements like pigment, slip and wear.

  • Silent Partners

    Silent Partners

    Christine Esposito, Associate Editor||August 1, 2016
    From research & development to logistics to confidentiality, savvy distributors help finished formulators achieve their goals

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event