Global beauty brand Babor Cosmetics rolled out a “new and much improved website,” www.babor.com.
According to the company, the “vamped up” site offers enhanced features for customers, including multiple ways to access complete product information—such as by area of application, skin type or product line—as well as a product advisor to assist in making the right selection for specific skin types and conditions. Spa goers wishing to indulge in one or more of Babor’s treatments can easily find locations near them by clicking on “SPAs” at the top of the page.
The new website also caters to professional partners; spa directors can easily manage their account and place orders online, as well as gain access to product guides, treatment protocols, order forms, and marketing information. A Babor Online Academy is also available, structured for estheticians in North America looking for additional training on products and treatment protocols.